Athflow

Fashion search terms and Pinterest analytics Predict Athflow will be everywhere this coming season.


First we embraced athleisure. Then it evolved into glamleisure. Thanks to the pandemic the mere thought of putting on an underwire bra causes me to dry-heave. For so long loungewear has been flying off virtual shelves. Oh man! soon we will be transitioning back to our offices and I’m going to venture to guess that our new collection of sweats-suits, jersey knit lounge pants, and thermal tees will not be welcomed with open arms at our nine-to-fives. Pinterest has the answer to this (and every query you might have as well): athflow.


So what exactly is athflow? According to Pinterest, it’s “athleisure meets elegance.” Data gathered from the top searches include; “home dress women,” “oversized outfit,” “soft outfit,” “cotton jumpsuits for women” and “co-ord outfits two pieces.”


Pinterest’s interpretation? It’s relaxed, totally lounge– and workout-worthy, but still suitable for the office. (Both ones at and away from home.) In other words, only elevated (read: classy) sweats. Knit pants and dresses that are dressy yet comfy. And jumpsuits that’ll take you from yoga to a lunch meeting without breaking a sweat, which should give designers a little bit of a challenge.

Be prepare, you’ll need to flex your creative sartorial muscle in 2021. Because many of these pieces require a little creative styling. Layer a button-down over a one-piece. Complement your incredibly well cut sweatshirt with tailored pants and polished loafers. If you want to go the co-ord (sporty two—piece sets that double up as stylish loungewear) route, let the office know you mean business by slipping a blazer on top.


Here are the key athflow pieces to kick off 2021 right.








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